Branding
So much more than just a logo…
Effective Branding is the foundation for business growth
Branding is the consistent and distinctive design set that symbolises your products or services in comparison to competitors. Your brand includes your logo, brand colours, brand patterns, brand fonts, symbols, words and phrases.
Without it, you remain unknown & unpurchased
Branding allows potential consumers to identify and recognise your brand in consumption occasions. In this way, it increases your physical availability and enables your brand to be considered prior to a purchase decision.
Effective branding, however, allows you to capture the attention of your desired audience in the first instance. Without this ability to cut through the magnitude of clutter consumers are exposed to daily, your brand will remain unknown and unpurchased!
Our Branding Package
Brand Discovery
We know how important it is that we understand your business vision and strategy as well as you do for us to create the best brand for you! We want to know all the details. We can also assist you in developing these elements for best practice.
Mood Board & Colour Palette
We want you to be able to visualise how your brand will translate through images, mockups, typeface, icons and colour schemes. This will enhance consistency and support best practice giving your brand all the potential it needs.
Brand Tagline/Slogan
Based off your brand discovery, we create 3 initial brand slogan concepts. The selected slogan will then act as a brand asset to reinforce the memorability and competitive advantage of your brand.
Competitor Research & Benchmarking
A unique visual brand identity is incredibly important when it comes to competing in the market. This is why we make sure that we know who your competitors are and what they look like.
Logo Design
We create 6 initial logo concepts based on your competitor research. We then work back and forth with you until we have created your dream logo! We’ll also provide logo variations, brand icons and marks as well as brand patterns.
Visual Brand Identity Mockups
To help you get a feel for your new visual brand identity, we include 4 mockup images implementing your new brand assets in your finalised brand guide document.
Some of our Branding Work
